Test, Learn, and Perfect Your Promotions with Real Irish Shoppers
Promotions Lab: Master Your Customer Connections
Unlock deep insights into your audience with Promotions Lab. Through our community of 50,000+ Irish shoppers, test targeted offers in a controlled environment, understanding consumer reactions and refining your ideal customer profile.
Understand what it takes to acquire a new customer for your brand
Test and understand consumer reactions to your product and brand with incentivised purchases. Gain insights into your audience with targeted offers, in a controlled environment, then release feedback surveys to those same customers to understand motivations. Play in this consumer sandbox to gain an edge in your industry.
Discover our products below, allowing you to drive brand growth, and foster brand loyalty. As you grow, learn more about your customers, win new ones, and achieve sustainable customer loyalty, over switching behaviour
01
Targeted Sample & Feedback
Use Case:
A popular yoghurt brand launched a new product and instead of handing out free samples in a shopping centre, they offered 100% back as points to existing customers through our app, who then bought the product, and provided feedback about repurchase intention & price sensitivity.
02
Price Sensitivity
Discovery
Use Case:
New vitamin brand runs A/B promotions testing, to understand the optimal price point at which conversion from the leading competitive brand is most likely. They then gather feedback to better understand customer experience and brand awareness.
03
Find & Understand Your Audience
Use Case:
A new protein brand offers 20% back as points to all 50,000 shoppers, to discover organic interest in the brand. They are then provided with a detailed customer analysis report, including feedback from all who engaged with the offer.
04
Competitive Capture
Use Case:
A condiment brand that just released a vegan version of their sauce, targets people who are buying in category, but not their brand as well as people buying in adjacent categories (e.g. dairy-free, free from) with a targeted offer and gathered feedback about their experience and brand awareness.
Why our Clients choose Consumer Sandbox:
Our unique ability to provide real-time, actionable insights by testing and validating retail and marketing strategies with real consumers before broader rollout is what attracts brands to use our platform. With access to over 50,000 Irish shoppers and €100m annually in processed consumer spend data, brands can confidently experiment in a controlled environment, ensuring their strategies are fine-tuned for maximum impact in the real world. Whether for FMCG or luxury goods, small businesses or enterprises, Consumer Sandbox offers unparalleled insight into offline retail behavior, making it an essential tool for informed decision-making.
Forward-thinking CPGs Leading The Way.
01
Low Risk Experimentation
Test new strategies, promotions and ideas without the risk of costly failures, ensuring you only invest in what works. Safeguard your brand’s reputation by identifying potential issues before a full-scale launch.
02
Controlled Testing Environment
Gain precise insights through structured experiments, isolating key variables to understand what truly drives consumer behaviour. Make informed decisions with data-backed results from a controlled, reliable setting.
03
Direct Real World Application
Translate test results into actionable strategies that can be immediately implemented in the both offline and online strategies, with the aid of our expert team. Ensure your marketing and retail initiatives resonate with your target audience, driving real-world success.
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Rewards can help your brand grow.
